NEWS | 36 Brands Exceeded ¥100 Million During ‘11.11 Global Shopping Carnival’36个家装品牌在天猫双十一销售破亿


With the increasing expansion of online shopping, while more orders have moved to online platforms because of the epidemic, online shopping platforms ushered a new peak of turnover including outdoor furniture and other home improvement industries in 2020.

随着线上购物习惯加深普及、疫情带来的订单线上化,2020年包括户外家具在内的家装行业在电商平台迎来了销售新峰值。

 

According to data released by Tmall, from November 1st to 11th at 0:30, the real-time turnover of Tmall ‘11.11 Global Shopping Carnival’ in 2020 exceeded RMB 372.3 billion, and there were more than 300 brands with real-time turnover exceeding 100 million yuan, among which 13 brands exceeded RMB 1 billion.

根据天猫公布的数据显示,11月1日至11日0点30分,2020年天猫双11全球狂欢季实时成交额突破3723亿,实时成交额超过1亿元的品牌已经超过300个。13个品牌成交额突破10亿元人民币

 

Data shows that from November 1st to 11th at 10:00am, 60 million users participated in‘Tmall 3D Home Improvement City’, a preheated online shopping mall with 100 floors.

188 single products’ turnover of Tmall Home Improvement reached 10 million and 36 brands exceeded 100 million yuan, creating the peak growth of the home improvement industry this year.

据了解,11月1日至11日10点,100层的“天猫3D家装城”里迎来6000万人次“云逛街”
天猫家装累计诞生188个成交额破1000万的单品,6个品牌成交额突破1亿元,创造了家装行业今年以来的增长峰值。

* The original Chinese news was reported on 77度 wechat public account, all rights belong to it.